F1 minimal audience due to lack of promotion

Shanghai - Formula 1 does have a big audience on television. But the number of spectators present to watch directly into the circuit is still not as expected. One reason is the lack of promotion.

The number of F1 in the television audience tends to increase. As reported by the Sport Business, F1 show on the screen in 2008 reached 600 million or an increase of three million viewers from the previous year.

Meanwhile, the number of those who watch F1 in the 2010 season through the television hit record highs in many countries. As quoted from the official website of the number of spectator’s race F1 pole position, the number of spectators in Spain reached 7.4 million or a record high since Fernando Alonso became one candidate won in 2007.


In Germany, the number of audience reached 10.3 million. RTL broadcast media stating that the figure is influenced by Michael Schumacher's comeback. This figure rose to 12.1 million viewers when Sebastian Vettel became the world champion.

But once these conditions are not directly proportional to the number of viewers who watched live on the circuit. "When the stands are not filled in the appropriate amount of our expectations, but every time I come to the airport I always get a warm welcome," said the McLaren driver Lewis Hamilton was quoted as saying by Reuters.

While Red Bull team Principal Martin Whitmarsh said that this condition occurs because of lack of promotion conducted by the F1. "When you take a walk in the city of Shanghai and try to find other forms of promotion for the GP of China, I guess you would have difficulty in finding them," he's straightforward.

Whitmarsh said that the F1 has to work even harder to be able to capture the audience to come directly witness the champion pole action. Especially for the coming seasons, there are a number of new circuits that will be used such as in India, the United States, and Russia.

"Luckily we still have a fantastic number of television viewers. But we have to work harder especially in the new circuits to promote this sport," said Whitmarsh

"F1 should work harder than what we've done so far. I am not a sports promoter, I am just someone who works in an F1 team. But I think F1 should do something more to promote this sport, develop, and invest more in terms of promotion, "finished the man who is also chairman of the association of F1 team (FOTA) is.